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Fact Sheet

Questions and Answers

The World Trade Center San Diego (WTCSD) has partnered with the United States Department of Commerce's International Trade Administration (ITA) to encourage the use of U.S. technology and products to help solve water issues in the Middle East, North Africa and India. The WTCSD is seeking U.S. based water technology manufacturers, suppliers, engineers and consultants that are interested in exporting to these regions to help address their critical water supply, treatment, and distribution needs.

What is the WTCSD?

Established in 1994 and licensed by the World Trade Centers Association in New York, the World Trade Center San Diego is a non-profit trade association that provides comprehensive international trade services and key global contacts to facilitate and expand trade for regional and worldwide clients. Members include businesses and organizations involved with trade.

What are the opportunities for interested US water technology companies?

The market for developing water related infrastructure and facilities within the targeted region is estimated at more than $200 billion dollars over the next 10 years. This is a result of increased population, declining supplies, and each nation's desire to improve the availability of safe drinking water, industrial and agricultural supply and wastewater treatment for their citizens.

What technologies does this WTCSD program focus on?

The Water Technology Products and Services Export program focuses on a full range of potential export areas. Projects developed within the targeted regions will require design and construction of infrastructure. Equipment, installation, operations, materials, maintenance, and training will also be needed. Specific technologies include:

  • Seawater and brackish water desalination
  • Water conservation
  • Wastewater treatment
  • Water reclamation recycling and reuse
  • Raw water treatment and purification
  • Watershed management
  • Water distribution and infrastructure design
  • Management and policy consultants
  • Hydro energy
  • Water quality

What types of US firms are sought within these regions?

Companies that provide innovative, competitive and sustainable equipment, design, management, construction, operations, training or other services within the technologies and  that are committed to export to these markets are eligible to participate in the program. WORLD TRADE CENTER San Diego 2980 Pacific Highway San Diego, California T+1 619 615 0868 USA F +1 619 615 0876

Is this program limited to large firms experienced in exporting their products to other areas?

No. Small and mid-sized companies wishing to expand their business into the target markets are encouraged to participate in the program, including those already exporting their products and services, but desiring additional assistance through the program to add new markets.

How will the WTCSD program help US companies gain access to these market opportunities?

The WTCSD program is designed to identify US companies that are capable, committed, and interested in working within the target markets and match them with the needs of one or more of the 14 countries that are included in the program. The program will assist companies by:

  • Providing background research for each of the countries within these target markets
  • Organizing trade missions to the targeted region
  • Hosting representatives from the countries to meet with US companies and attend trade shows 
  • Hosting individual counseling sessions for interested US companies 
  • Conducting workshops and webinars 
  • Counseling companies on developing new working relationships and dealing with possible trade roadblocks along the way 
  • Providing financial assistance to companies participating in trade missions and trade shows overseas and in the USA

Is the United States government supportive of the WTCSD's efforts to increase trade within the regions targeted by the program?

Yes. One third of the funding for the program comes from the Market Development Cooperator Program (MDCP) of the International Trade Administration of the United States Department of Commerce.

Which specific countries are within the targeted regions?

The following countries are the focus of the water technology products and services export program:
  • Algeria
  • Egypt
  • Iraq
  • India
  • Jordan
  • Kingdom of Bahrain
  • Kingdom of Saudi Arabia
  • Kuwait
  • Libya
  • Morocco
  • Oman
  • Qatar
  • Tunisia
  • United Arab Emirates 

How can I find out more information or get involved?

The first step is to contact the WTCSD or the ITA and let them know your company is interested. The Project Director, Hugh Constant, can be reached by email at and the Project Leader, Maureen Hinman, at

A Water Technology Export Self-Evaluation will be sent to you to help you determine your export readiness for these markets. After returning the completed self-evaluation, you will be contacted by a Trade Specialist at your regional US Export Assistance Center to learn more about the support and services your company may receive to export to these markets.

For U.S. water technology companies wishing to participate in the program they can complete and submit the online self-evaluation form.

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