Vice President, Global Supply Chain Operations
Yu is Vice President of Global Supply Chain Operations, Sony Electronics. She is responsible for customer supply chain
operations, data management and strategic integration of demand and supply
planning processes and executions across Sony Electronics enterprise.
joined Sony Electronics in 2001 and has held numerous operational leadership
positions with VAIO Marketing Group, Information Technology Product
Division. She has been deeply involved
in VAIO PC supply-chain strategy including collaborative forecasting, demand
planning, new product introduction, customer-order fulfillment and demand-base
management for the past several years. Most recently, Yuka was Director of VAIO
marketing responsible for making the business profitable and achieving market
leadership for VAIO PCs in the U.S. market.
to joining Sony Electronics, Yu held several product planning and sales
positions, including product planning with Toshiba Corporation; sales management
with Tech Data Canada; and territory account management with Sony Canada.
earned an Executive MBA from UCLA Anderson School of Management and a BA degree
from Tokyo University of Foreign Studies (Tokyo Gaigokugo Daigaku). She is on Advisory Board with Consumer
Electronics Supply Chain Academy, World Trade Center San Diego Board of
Director and a member of Athena San Diego
was born in Taipei Taiwan and has lived in Japan and Canada. She currently resides in San Diego,